Tags archives: Kate Middleton

  • Who would've pegged the Dutchess of Cambridge to be a sneakerhead — well not exactly — but she does love a particular pair of Superga trainers, and the internet is loving it! Whether it's on the cover of British GQ, shopping, or attending London Marathon, Kate seems to be wearing cute white sneakers everywhere she goes. https://twitter.com/BritishGQ/status/869155795337973761?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.etonline.com%2Fnews%2F218547_prince_william_candid_about_mom_princess_diana_nearly_20_years_after_death%2F And as we've reported before the "Kate Effect" is real, and if she likes your brand it will sell like hotcakes. Case in point: a Nordstrom reviewer writes: " Kate Middleton-approved...I've been searching for the perfect walking shoe for an upcoming trip to Europe...I can say they are equally comfortable and stylish." Photo Credit: AFP/Getty Images According to Daily Mail, the Superga 2750 Cotu Classic trainers were first spotted on Kate in October 2016.  The same exact shoes have also been spotted on celebs like Alexa Chung, Karlie Kloss and Emma Watson — however it's Kate who has made the biggest impact on the Italian footwear. 'Superga has seen the sales figures for this style double since Kate has been stepping out wearing them repeatedly,' says a rep. The their sales have DOUBLED, increasing 100% thanks to the princess. And don't worry. Despite the sharp jump in sales, the sneakers are available. 'As they are Superga's most pop[...]
  • In the world of Google, names like Priyanka Chopra, Beyoncé and Hillary Clinton certainly ruled 2016. But did you also know that a fashion designer from Mumbai, India was also a top ranking search this year too? Of course, it was thanks in part to the Duchess of Cambridge's infamous 'Kate Effect.' (more on that below) In the meantime, meet Anita Dongre, head of India's leading fashion houses House of Anita Dongre. Her Rajasthan-inspired designs have been well-known in India since she launched her fashion line in 1995. Anita Dongre https://www.instagram.com/p/BMb8JopAfE1/?taken-by=anitadongre However, 2016 was the year where Dongre's name became recognizable worldwide thanks to Kate Middleton decision to wear one of her dresses — the “Gulrukh” dress from the SS16 Love Notes collection — during her visit to India and Bhutan in May 2016. According to Telegraph UK, the original gown had a full length skirt, complete with matching traditional stole. Kate's stylist Natasha Archer helped to alter the look by shortening the hemline and adding a belt. Kate Middleton playing Cricket in India, wearing Dongre's multicolored design.  Photo Credit: REX It is also reported that Kate's final choice to wear Dongre's dress to a Cricket event was unexpectedly delightful as the designer "had no idea that her designs made the cut." “It was a real surprise," she tells the news source. "I was at home when I saw the pictures and was so delighted.” Since the princess wore the number[...]