For those of you who might not recognize the fashion label Barragán, you are now in for an unexpected treat!

Led by Victor Barragán, the edgy label has now attracted almost 45,000 Instagram followers. Not a bad feat for a brand new, small label.

https://www.instagram.com/p/BSEWsB3hNhK/?taken-by=barragannnn

In seasons past, Barragán issued looks that included ‘jewelry fashioned out of sex toys or raw fruit, and bags fabricated to look like rocks.’

Victor Barragán tells Fashionista that the label began when he started making DIY, tongue-in-cheek shirts. The label quickly expanded to a full line. “For me, fashion is more than just about selling clothing for wholesale — it’s about telling a story,” he says.

https://www.instagram.com/p/BXVd-n6Bmc0/?taken-by=barragannnn

The label’s daring looks have led the design team to gain a selling slot at Opening Ceremony, as well as collaboration opportunity with the likes of Maryam Nassir Zadeh.

In addition, Barragán says that his hometown of Mexico City, and his adopted city, New York, have greatly informed his work. All of his sourced fabrics are sourced locally in NYC, while garments themselves are produced in Mexico City.

https://www.instagram.com/p/BYE8GoIBf5b/?taken-by=barragannnn

And what’s also inspiring about this new label is that it appears to be gender fluid. ‘When we’re designing, we’re never really thinking about gender,’ he says, adding, ‘I think if people are gonna wear the clothes, they’ll wear them how they want.’