-
-
-
8 years ago
-
If each new calendar year brought forth a new style trend that mirrored the Spice Girls, 2016 would be known as the Year of Sporty Spice. Right now, athleisure is as popular and ubiquitous as Park Slope or Santa Monica moms pushing UppaBaby strollers—and with booming sales, chic, dressed-up exercise clothing are finally more affordable too.
"Stores like H&M, Forever 21, and Aritzia, are offering up a selection of goods that aren't just cute but, mostly at under $50, won't break your bank, either," writes Ray Lowe of Refinery 29.
Here are three simple facts you need to know about this fabulously casual fashion trend.
Activewear Is Not Going Anywhere
Don't count on this bubble bursting in 2016!
In October 2015, Morgan Stanley ventured to estimate that activewear will reach up to $83 billion in sales by 2020.
Athleisure sales stretched out to $36 million in 2013. In 2014, activewear accounted for 16 percent of the total apparel market, according to research firm NPD Group. And in 2014, Nike expected to add $2 billion dollars to sales by 2017.
Photo Credit: Nike
Clearly, activewear is going for the win. High-end names like Sweaty Betty, Outdoor Voices, Vimmia, and Aday, are now competing with fast-fashion staples like H&M for shoppers' hearts.
And over the years, luxury companies like Tory Burch, Trina Turk, Stella McCartney, and Mara Hoffman have rushed to jump into the current craze.
Below: Image from January 2016 limited-edition, 21-piece[...]
-
-
-
-
8 years ago
-
Los Angeles-based Knative Clothing, helmed by Ariel Goodman-Weston produces "fully fashioned knitwear" that's not only environmentally conscious, but is also waste conscious.
Fashion-making typically begets a lot of waste---from discarded textiles to water use. Finding a brand that truly tries to incorporate "no-waste" techniques is definitely something worth calling attention to. It's also important to distinguish these fashion labels from fast-fashion brands like H&M that attempt to present themselves as eco-conscious in a dishonest practice referred to as greenwashing.
Brands like Knative Clothing create handmade, durable products. And because of its small size, it doesn't seem to require the same amount of resources as a larger label would need---thereby labels like Knative create less harmful emissions.
Ariel Goodman-Weston
Here are three reasons why you need Knative knitwear in your possession this Fall into Winter.
Fully Fashioned Knit Technique
Ariel Goodman-Weston uses a fascinating form of "fabric sculpting" in order to make her fabulous knitwear. The designer uses "pre-shaped pieces of fabric" in order to limit waste. Typically, a designer cuts shapes from gigantic reams of fabric, which result in many unused pieces getting tossed aside. Knative's strategy of using pre-shaped pieces makes it easier to sculpt the textiles into fun, fashion-forward tops and scarves.
Ariel Goodman-Weston/PHOTOGRAPHED BY THOMAS SLACK
No Waste
Go[...]
-
