Tags archives: lower east side
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9 years ago
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Here's a kind-of-a-shocker: Ultra-hip social marketplace Tictail's brick-and-mortar flagship is that it's not profitable.
Tictail Market is the brand's one and only storefront, located in Manhattan’s Lower East Side — and surprisingly, the IRL store makes less in revenue than even many of the e-commerce site's online independent sellers.
"The [brick-and-mortar] store makes about $50K a month; rent is $17K. Salaries and expenses bring us close to $8K, and that about covers it," co-founder Carl Walderkrantz admits to Forbes readers.
So why is it important for an e-commerce site that pulls in millions of shoppers a week to offer an in-person experience that doesn't generate significant profits?
Is it just to be able to flaunt kickass storefront gifs? (Courtesy of Tictail NYC)
Walderkrantz says that while the "future is moving toward online, the joy of shopping is still synonymous with an in-person experience" for many customers.
And in the tradition of other successful sites like Warby Parker, Bonobos and Away and less-that-lucative storefront was the best way to guarantee local awareness.
Photo courtesy TicTail
"Tictail Market literally put us on the map in this city," says Walderkrantz, adding that it gives the brand "street cred."
Originally, the DIY e-commerce site was developed as a means of giving entrepreneurs the ability to build online shops.
Photo courtesy of Tictail
It is now touted as the 'easiest platform for discovering emerging bran[...]
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11 years ago
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What Leslie Feinberg and Brooke Siem of NYC's Prohibition Bakery find most fun about baking amazingly delicious alcohol-laden cupcakes is doing something that makes people happy. “There’s very few people who are incorporating boozy cupcakes into a sad occasion, Feinberg says with a laugh. “It’s always a good time. It’s always a positive experience.”
Their magical cupcakes even helped to bring Leslie Feinberg and her boyfriend together. "He was actually one of our first customers," she shares.
Before they started dating, in the early days of Prohibition Bakery, Feinberg delivered to her now-boyfriend's job. "He knew that if we delivered cupcakes I would have to hang out with him, she chortles. "So I delivered to his job and I told everybody that it was his birthday, which it was not. They all sang to him and it was wonderful."
In retrospect, Feinberg remembers it as a pretty adorable moment. "One of his co-workers said, “Dude, she definitely likes you, she says. "I would say within weeks we were dating."
Now isn't that sugar and spice, and everything nice!
Click on link below to find out more about this boozy baker’s most prized fashion items after the jump.
Jacqueline Colette Prosper, @yummicoco
Hoodie
Oddly enough, this hoodie is kind of one of my favorite things. I got this at an event when I was still bar tending, in the very early days of the bakery. I was working at a terrible gastropub in Murray Hill, and I went to a Jameson event, where the[...]
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