Tags archives: Hailey Baldwin
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7 years ago
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Returning to New York Fashion Week this season is none other than Kayne West, debuting his fifth season of Yeezy for Adidas.
The collection featured oversized sweatshirts, slouchy outerwear, and utilitarian trousers -- all restricted to neutral tones.
See some of the looks for yourself.
https://twitter.com/theyeezymafia/status/831979870066466826
West's presentation of looks also included the kickoff of the much-Instagrammed Calabasas line, Refinery 29 reports.
Photo Credit: AKM-GSI
The 15-minute showcase took place at Pier 59 Studios -- an old-line NYFW locale -- and attracted celebrities including his wife Kim Kardashian, sister-in-law Kylie Jenner, LaLa Anthony, Teyana Taylor, Hailey Baldwin and more.
https://twitter.com/lala/status/831987657177702401
Cameos from models included Luka Sabbat and Amina Blue, and the show marked the launch of Halima Aden -- the Somali-American stunner who is IMG Models' first hijab-wearing model.
https://twitter.com/Edward_Enninful/status/831968901168820226?ref_src=twsrc%5Etfw
The rapper/designer with Teyana Taylor
Photo Credit: Walik
Check out more looks from the showcase below.
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8 years ago
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Designers, looking for ways to connect your brand with clients? Master class is in session, y'all! Brand activation is the go-to marketing strategy for spurring direct consumer engagement via an event, campaign, or experience.
"Brand activation is not just about gaining affinity -- it's about inspiring consumers to act," says Amanda Hansen for Ad Age. A brand must present a flawless, harmonious, and fluid union of all available communication vehicles in a creative platform in order to activate consumer interest.
And it would appear that the women's e-commerce website Revolve Clothing are the experts at brand activation, and they have the ad-dollars to prove it!
Even their macaron game is on point.
They work with celebrities, jetsetters, model, style influencers in order to create an overall exciting and enticing image in order to drive consumers to their e-commerce checkout line. And this past month, the brand invested in a 6,636 square foot Hamptons beach rental that costs about a $37,500 a month to rent.
For the stunt, Revolve hosted tastemakers, including pay-for-play bloggers who boast a following of over 1 million on Instagram like Natasha Oakley (1.8 million), Danielle Bernstein (1.5 million), Chiara Ferragni (6.3 million), Eleanor Calder (3 million), Kristina Bazan (2.4 million), Negin Mirsalehi (3.2 million) and Camila Coutinho (1.9 million), according to Fashionista.
Revolve covered all of the bloggers' travel expenses, appearance fees, and[...]
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