Daily archives:April 1, 2016

  • No April Fools joking in this report. Beyoncé's 200-piece activewear line will hit specific stores U.S. Topshop, Net-a-Porter, and Nordstrom on April 14. She announced the release date to her 65 million Instagram followers on March 31. Ivy Park will offer comfortable workout gear, ranging from leggings, to crop-tops, to jackets. According to a statement by the Pop icon herself: Ivy Park "purposefully goes against the celeb collaboration phenomenon. " She also says that her line is intended to "push the boundaries of athletic wear, and to support and inspire women who understand that beauty is more than your physical appearance." The inspiration behind the athletic line came to the superstar after realizing how much she tends to wear athleisure. "When I'm working and rehearsing, I live in my workout clothes," she says, adding "but I didn't feel there was an athletic brand that spoke to me." As we've said before, athleisure is not disappearing anytime soon. And Beyoncé's line has even sparked a Twitter war with activewear giant Lululemon. Tweet from Lululemon, courtesy of Jezebel: The tweet was since removed, however the brand will have a tough time living that gaffe down. In the meantime,  here's is a clip introducing the line to the world.